Car sharing for the wealthy

As auto manufacturers see their role shifting increasingly to one of mobility service providers, many are designing new services. Recognizing the clear movement to sharing, Audi is piloting a premium car sharing program and is working on another that would allow Audi owners to drive a different vehicle depending on the time of the year and the types of needs they have at different times of the year. Hmmm that sounds quite a bit like mobility on demand with a premium twist. Audi’s sharing model is different from BMW’s DriveNow, intended as upscale car sharing.