According to a study undertaken by US & British researchers, drivers in the US wasted $124 billion by sitting in traffic jams in 2013. It is predicted that costs of traffic congestion in the US will increase by 50% by 2030. If we use the simple 10:1 rule, we conclude that Canadians wasted $12 billion in 2013. Can we really afford it? More sustainable transportation models and technologies are necessary.