Consumer interest in SDCs

While numerous studies have been indicated consumer fear of SDCs, one study among UK motorists concluded that 59% of car buyers would buy an SDC.

Meanwhile, a study by Carnegie Mellon reveals that the self-driving preferences of millenials and baby boomers are “miles apart”. While assessing consumer preferences about this technology is interesting, we shouldn’t fall into the trap of asking consumers to state what they want from a technology they hardly understand. Could consumers have stated what they expected from a smart phone before the iPhone was introduced?

Photo :Steve Lagreca /

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