What will the Apple vehicle be?

Over the last few days, we have seen and heard countless articles, blog postings and discussions regarding Apple’s entry into the mobility space. There are certainly more questions than there are answers but one thing is certain: if Apple, a company renowned for its secrecy, did not want the world to find about its activities and interest in this space, we would still be in the dark. It all started a couple of weeks ago when “mysterious” Apple vans were spotted in San Francisco and New York.

Then, more news surfaced about Apple being in talks with automotive suppliers and that the organization is working on an electric self-driving vehicle. Apparently, Apple has been on a hiring spree and that Steve Zadesky, a 16-year Apple veteran who has instrumental in the development of the original iPod and iPhone, is leading Apple’s automotive research lab located in Silicon Valley outside the company’s Cupertino campus.

Apple already has its foot in the automotive industry with CarPlay but the development of a vehicle by this innovator with $178 billion in cash is something that has pleased many of those who know that if anyone can create an entirely new vision of mobility, it’s Apple. And, according to news reports from this week, we will not have to wait long as it appears that targeted vehicle production is 2020.

 

Photo : Claycord

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