Google’s insurance play

To date, 14 insurance companies are working with Google on its recently launched auto insurance comparison site.

Some insurance industry auto analysts are suggesting that the comparison site “may not be just about an additional revenue stream [for Google] – it could be about collecting more information on how the different insurance companies price the same risk”. This will allow Google to use that information in case it wishes to underwrite auto insurance in a future of shared, driverless vehicles, where some component risk may very well be included with the price of travel.

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