Earlier this year, Ford announced 25 mobility experiments. Some of these involved ride sharing.  More information has been provided about a dynamic shuttle that is being proposed for the ride sharing market that will be tested with its employees in Michigan. Users would request a ride through an app. A premium mini-bus will collect and drop off passengers with similar routes. So, will Ford be competing with transit in a world where the lines of mobility are increasingly blurry?

Photo: “2012 MV-1 in civilian dress” by Mr.choppers – Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons – http://commons.wikimedia.org/wiki/File:2012_MV-1_in_civilian_dress.jpg#/media/File:2012_MV-1_in_civilian_dress.jpg