Increasingly, auto manufacturers, cognizant of the fact that demographics, increasing urbanization and its effects as well as increased mobility options represent a threat to their business model, are vertically integrating forward into the mobility space. Ford’s 29 mobility projects launched earlier this year are a perfect example. One of these projects is Ford’s Dynamic Social Shuttle allowing users to order shuttle rides.
Another Ford project that is getting publicity in recent weeks is its Go!Drive UK car sharing project where EVs and ICE vehicles are being provided to users.
Audi launched its on demand car sharing service in the US. This is a program offering daily rentals of Audi vehicles. The company has indicated that it will soon be launching its Audi at home program (available in select premium condo complexes).